Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the ...

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known ...

Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies can ...

Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate. The world of digital advertising continues ...

Philip Singer, business architect for data and AI at Hewlett-Packard Enterprises (HPE), operates a robot (developed in cooperation between HPE and German AI startup Aleph Alpha) that is able to speak ...

Ask any team behind a successful business if marketing is an important part of its development, and the answer will undoubtedly be a Yes. At the same time, when we think of a blockchain and crypto ...

Björn Radde is head of digital marketing at T-Systems International. Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency.

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

Adshares is calling for premium publishers to join and co-create this innovative decentralized ad network and reveal how decentralization can improve marketing businesses in practice. As a part of its ...

Blockchain is one of those modern-day terms that seems to spark fear in people of a certain age — myself included. Like cryptocurrencies, cloud storage, and anything with the prefix cyber-, it can ...