You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.
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BMW kills heated seat subscriptions but doubles down on software services
BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.
BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...
View post: Walmart's $30 Rechargeable Flashlight Is on Sale for $10, and It's 'Impressively Bright' The German automaker chose EDGE (Enhanced Data Rates for GSM Evolution) technology for the internet ...
BMW's "over-the-air" update transmitted to its ConnectedDrive software running on 2.2 million of its vehicles worldwide this past week to fix security flaws offered a rare glimpse of how the ...
When it comes to how drivers connect to their vehicles, BMW has led the way with connected services available for over a decade. The company's latest development is BMW Digital Premium, a subscription ...
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